Upon attempting to look at the homepage for the Washington Post a rather unusual 'editorial' speaks for attention- literally. Forming a column down the right side of the page, a video along with what appears to be an actual piece of journalism appears, but journalism it is definitely not!
This lovely 'editorial' just happens to be an ad for apple computers, where the PC guy speaks about his unwavering anger towards mac users. (At the top of the page in rather small trpe is the word advertisement.) The ad is funny, oh yes, but is it right to form this ad as if it was an actual newspaper article? After a few seconds the ad changes and readers can clearly tell that this is only an ad created to blend with the stories on the Washington Post homepage but there is something to be said about this being online.
Without the movement and speech of the ad an individual could assume that the Washington Post staff supports mac computers over PCs; hence, why this add would never work in print. Bringing about the wonders of media convergence, now an ad such as this one can bring both text and video together to form one eye-catching and content related advertisement on the internet. Granted, the ad has the immense potential to catch everyone's attention over anything else on the homepage. What more could apple ask for other then for the Washington Post to write such an 'editorial' themselves.
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